Align every moment with what truly drives repeatable, values-based sales.
A first-principles approach to weekly pipeline reviews and continuous Org-Market Fit.
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Apply for a free pilot below to explore working together.
Sales Mastery for founders, founding teams, and technical domain experts.
Unlock existing talent for immediate sales impact through pipeline reviews and sales call Ride-Along's.
1Mindset
Apply an engineering mindset to sales for immediate measurable impact to critical deals
2Process
Applied first principles naturally surface the strongest market signals and potential dead ends
3Alignment
Apply market learnings from pipeline reviews to each business function in org-market fit reviews
Apply for a 2-4 hour free pilot to fix critical deals.
We skip the sales pitch and let you experience immediate value first hand. This is the fastest way to grok an expertly guided sales, marketing, customer success, SDR, and product management learning loop.
Our pilots unblock deals that are stuck. They identify deals that are set up to fail later on and help fix them before it is too late. Your builder talents increase in alignment with driving sales and reducing product scope. We typically demonstrate at least 10x ROI to the top line. We even have a documented >100x ROI, a deal just shy of $1M, from a 4-hour pilot within an industry we knew absolutely nothing about. We're currently accepting applications for Sept/Oct pilots.
We serve a diverse set of people and organizations
Our specialty is helping you apply the first principles of sales to your domain expertise and stage of business.
CEO & Proven Sales Head close deal < 1wk (10x Return)
- ~2 Days of Pipeline Reviews
- Improved communication between sales and executives
- The process identified clear next steps for a stuck deal (~1.5 yrs)
- The 6-figure deal closed in <1 week
- CEO now confident to scale sales with the collaborative playbook
Lead sales team as CEO recruited proven CRO
- Engaged following a $30M Series C funding round
- Up-leveled the sales team's skills and kept key deals moving during transitional phase
- Ran pipeline meetings, increased team rigor and unlocked abilities
- Half-day pilot impacted key deals immediately
- Increased alignment between Sales, Product and Marketing teams contributing towards Go-To-Market strategy
Founding team become "Sales Founders"
- Weekly pipeline reviews moved deals forward while capturing their repeatable sales process
- The cross-functional founding team learned how to make the most use of time in sales meetings
- Clear market feedback helped simplified and guide pilot requirements and the long term product roadmap
SaaS cofounder doubled monthly revenue and grew ave deal size
- 5 x 2-hour sessions in < 3mo's with founder
- Applied process to smaller deals to sharpen it for larger deals
- Doubled MRR revenue in July
- Now focused on integrating new success stories into sales deck and marketing resources (e.g., website)
Former teacher turned top EdTech sales rep
- Started with a negative feedback loop on calls
- Transformed each moment into a positive feedback loop
- Nuanced differences from her 30 teammates
- How she plans her day, starts and ends meetings and her prioritization
- Now she enjoys selling, which leads to more calls and success
Venture fund applies sales process to LP fundraising deck
- Used pipeline review process to increase awareness of what drove success in fundraising for fund 1
- Used MVPitch to connect the dots for future fund LP fundraising deck
- Transformed prospective LP meetings into precise feedback loops getting much richer information earlier
- Allowed time in meetings to be personalized to each LP's background and situation
- Sharpened next steps
Accelerator program manager recommends workshop as highly rated and engaging
- Kate brings in relevant mentors to XL8UH (an accelerator for founders within the University of Hawaii community)
- Most members have no experience selling
- The workshop ranked highest with attendee's due to its engaging and eye opening format
- People liked the feedback session and its focus on driving tangible action and impact
- Kate valued the way Walter modeled the process of getting to the truth during sales and customer development by modeling it within the context of the workshop itself
A premium investment with immediate board level impact.
Two days is all it takes to see measurable results.
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